Keep your customer support running 24/7, without putting extra resources.

Automating messages offers benefits beyond saying your time & resources. In contrast to manual messaging, chat automation provides your customers with quick responses. This cultivates a professional image with your clients, helping you gain their trust along with setting you apart from your competitors.

There are two ways you can opt in for these benefits of chat automation. One is through WhatsApp Business App straightaway. And another is using a WhatsApp Business API from authorised providers, such as AutomateX.

If you’re a very small scale business, WhatsApp Business might be sufficient for you. Although, if you’re looking to scale your business with a large number of customer base, go for WhatsApp Business API.

Drawbacks of WhatsApp Business for Chat Automation

WhatsApp Business is free. That said, there are many limitations to using WhatsApp Business which you must be aware of. Listed below are the top 7 drawbacks & we’d like for you to take a look and see for yourself if these drawbacks affect your business operations in any way.

1. The primary drawback of WhatsApp business is its Limited Broadcast. You can reach upto only 256 contacts, that too only those who have your contact saved in their list.
2. Auto reply functions. The triggers for automated replies are fewer. Customisation to the messages are limited. Lack of advanced automation features.
3. No integration with 3rd party sites & CRMs. In other words, no personalisation with automated messages with the Business App.
4. A Green tick, that approved your brand credibility, is not available.
5. Automation of customer support responses using Chatbot is not under WhatsApp business’s scope.
6. Lack of automated messages through clickable buttons on your site or app.
7. Metric tracking, like response time, is absent.

If the above mentioned features are something you need, opt for a WhatsApp Business API. From complex automations to seamless integrations, WhatsApp Api has got you covered.

Automating messages using WhatsApp Business API

WhatsApp API is the refined version of WhatsApp Business. It’s basically a comprehensive platform to revolutionise the Digital Chat Industry. 

Let us first go through the top benefits a WhatsApp Business API can provide you with:

• Send personalised greeting messages. Include dynamic customer data, like first_name, to enhance client engagement.
• Free up your resources for other tasks by creating a chatbot to handle common queries (FAQ) of customers.
• Impress them with professionalism. Set up away messages to notify your clients of your absence or a scheduled maintenance.
• Streamline your financial operations by setting up automated payment reminders 
• Provide support 24/7 with automated chatbots. Cater to the needs of a consumers across the globe.
• Reduce cart abandonments by implementing automated re-engagement responses.
• Maintain top-notch customer satisfaction by providing automated status updates.

Why Choose AutomateX?

WhatsApp API is going to completely revolutionise the customer support industry. You are aware about it and that’s why you’re incorporating it in your business. 

That said, it is equally important to select an authorised API provider that meets your needs. So, given a multitude of options to choose from, we’ve highlighted the reasons why AutomateX can be the best WhatsApp API provider for you:

1. Simple User Interface – A high-tech technology shouldn’t mean complex user interface. That’s why we provide an easy-to understand & easier to use API. Manage your customer support without any coding knowledge or allocating additional resources.
2. Affordable costing – Our services have one of the lowest costs in the industry. This comes without any compromise in quality or functionalities.
3. Telegram API – AutomateX is the only provider with a Telegram API. And it comes FREE with our WhatsApp API.
4. Follow ups – We provide free follow-ups to get you started with WhatsApp Business API. Master our app fast with easy training, and get instant support whenever needed.